Comparing Bose’s Wireless Earbud Options: Value Versus Premium Features

Bose is recognized for its industry-leading noise cancellation technology, and choosing between their wireless earbuds can be confusing. This comparison examines the Bose QuietComfort Earbuds (2024) and the newer QuietComfort Ultra Earbuds (2nd Generation), analyzing key differences in price, design, features, audio quality, and overall value to help consumers make an informed decision.
The QuietComfort Earbuds (2024) initially launched last year at £180 / $179 / AU$289, though discounts have frequently reduced the price to around £130, with occasional dips as low as £117. In contrast, the QC Ultra Earbuds (2nd Generation), released in July 2024, maintain a launch price of £299 / $299 / AU$450 – although promotional sales events may offer potential savings for those willing to wait.
Both models share several commonalities including Bluetooth 5.3 connectivity and IPX4 water-and sweat-resistance, making them suitable companions for workouts. They also incorporate a range of ear tips and stability bands to ensure a secure fit. The QuietComfort Earbuds (2024) are available in five colorways – Black, White Smoke, Chilled Lilac, Petal Pink, and Twilight Blue – while the QC Ultra models come in Black, White Smoke, and Deep Plum. While aesthetics remain subjective, some reviewers note that the 2024 model’s slightly bulkier design may not be ideal for individuals with smaller ears.
Key distinctions arise in battery performance: the QuietComfort Earbuds (2024) offer a total of 29.5 hours of playtime (8.5 hours from the earbuds and 21 hours from the charging case), surpassing the QC Ultra’s 24 hours (6 hours from the buds and 18 hours from the case). The Ultra models boast improvements to Bose’s active noise cancellation (ANC) system, alongside enhanced audio quality with refined bass and high-frequency response. They feature an updated algorithm in conjunction with CustomTune sound calibration technology—a function absent in the earlier model—to improve transitions between ANC modes. A new AI-powered noise suppression system also promises clearer call quality.
Further differentiating factors include wireless charging (standard on both), Bluetooth codec support – the QC Ultra Earbuds incorporating aptX Adaptive where the 2024 model does not – and Immersive Audio, which remains listed as “coming soon” for the QuietComfort Earbuds (2024). The QC Ultra models also utilize a dedicated Bose QCE companion app due to unique hardware features, providing extended customization options. While both support Bluetooth Multipoint connectivity, the 2024 version includes a camera shutter activation function accessible through its app.