Instagram’s New Map Feature Raises Privacy Concerns Among Users
A new feature allowing users to share their approximate location with followers on Instagram has sparked concerns about privacy, despite assurances from Meta that location sharing remains opt-in. The update, announced by Meta on August 6th, includes a map displayed within the app showing where U.S.-based users are active. While users can disable this feature at any time, reports have surfaced suggesting locations may be inadvertently shared.
The Instagram map displays a user’s last known location while using the application. According to Meta, the feature is deactivated by default and requires explicit consent from the user to function. Those who choose to enable it can designate specific groups – followers, close friends, or a custom list – with whom their location data will be shared. Users also retain control over preventing location sharing in particular areas or with certain individuals. Location updates occur each time the app is opened or when it’s running in the background.
Parents utilizing Instagram’s supervision tools have oversight regarding their children’s participation in the map feature, receiving notifications should a teen begin sharing their location. The map can be accessed through the messaging section of the application, providing users with visibility into who else is sharing their location data.
Following initial rollout, Instagram head Adam Mosseri addressed user speculation about automatic location sharing on August 7th, emphasizing that location data is only transmitted if a user actively chooses to share it and limits recipients. Nevertheless, some users have reported experiencing unwanted location sharing despite not explicitly opting into the feature. Comments on the platform detail instances where personal locations or those of friends appeared on the map without consent.
In response to these concerns, Meta stated that the map function is “off by default” and that live location data isn’t shared unless a user enables it. The company confirmed that only followers who reciprocate (or custom lists selected by the user) can view the shared location.
The release also includes additional features: the ability to repost public feed posts and video Reels, visible on both user feeds and a dedicated reposts tab; and a “Friends” tab within Instagram Reels displaying content interacted with by friends, along with recommendations derived from collaborative playlists—intended to facilitate conversation among users.
