iPhone 17: Emerging Rumors Point to Design Changes and Potential New Model

Speculation surrounding Apple’s forthcoming iPhone 17 series is already surfacing, even before the iPhone 16 models have been on sale for a full year. While an official launch isn’t anticipated until September 2025, emerging leaks provide early indications of potential upgrades and design innovations for the next generation of iPhones.
Based on prior pricing structures for iPhone models – with the iPhone 16 starting at $799 / £799 / AU$1,399, the iPhone 16 Plus at $899 / £899 / AU$1,599, the iPhone 16 Pro at $999 / £999 / AU$1,799, and the iPhone 16 Pro Max at $1,199 / £1,199 / AU$2,149 – successors are anticipated to maintain a similar price point. A separate leak indicates a possible $50 price increase specifically for the iPhone 17 Pro, accompanied by an upgrade to 256GB of base storage, replacing the current 128GB configuration.
The potential introduction of an “iPhone 17 Air” or “iPhone 17 Slim” is considered likely, with some suggesting a comparable price tag to the existing iPhone 16 Plus, though tariffs may impact final costs. A particularly noteworthy rumor involves an exceptionally thin design for the iPhone 17 Air – potentially as thin as 5.44mm—less than even the Samsung Galaxy Z Fold 7 when unfolded and rivaling the recently released Samsung Galaxy S25 Edge.
Speculation also surrounds the inclusion of a new, yet-to-be-detailed button which could function similarly to a Camera Control key for customizable volume adjustments or application launching. Apple has previously explored solid-state volume buttons and this concept may resurface in the iPhone 17 series.
Further, though less substantiated, rumors suggest Apple might integrate under-display Face ID into select iPhone 17 models. Color options reportedly being considered for the iPhone 17 Pro include Dark Green Titanium, Teal Titanium, and Green Titanium, although only one is currently anticipated to make it to production. The possibility of an “iPhone 17 Ultra,” positioned above the Pro Max as a premium tier model, continues to be discussed, but recent leaks have diminished the likelihood of its inclusion.
This article will be regularly updated with any new credible information regarding the iPhone 17 series.