iPhone 17 Pro Rumored to Feature Increased Storage, Potential Price Adjustments Ahead

Speculation surrounds Apple’s upcoming iPhone 17 lineup, with industry analysts predicting a launch likely within the week of September 8th, potentially on Tuesday, September 9th. The anticipated range will comprise four models: a standard version, a Pro model, a Pro Max variant, and an entirely new “Air” iteration distinguished by its slim profile.
The potential introduction of an iPhone Air has generated considerable buzz, with reports indicating it may feature a single rear camera and a smaller battery capacity, mirroring elements seen in the iPhone 16e. Across all models, users can anticipate displays incorporating a 120Hz refresh rate.
A significant development under consideration involves a shift in storage configurations for the iPhone 17 Pro models. Reports suggest Apple may discontinue the current 128GB baseline option in favor of 256GB, which could contribute to an increase in the starting price. While previous iPhone releases have occasionally maintained or even decreased prices, particularly when introducing new entry-level options like the iPhone 16e, the impact of tariffs and increased storage capacity could offset such trends. Analyst projections suggest a potential $50 (approximately £40 or AU$75) increase compared to current models.