Rumored Features and Potential Timeline Emerge for Upcoming iPhone 17 Pro Models
Apple is expected to unveil its next generation of iPhones in September 2025, including four distinct models: the standard iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. Speculation surrounding the Pro variants has intensified, with reports detailing potential design alterations, enhanced performance features, and a possible shift in Apple’s release schedule.
A significant development anticipated for the iPhone 17 Pro Max is an increased battery capacity—potentially the largest ever incorporated into an iPhone—designed to complement its larger display size. While this could lead to improved battery life, it might also be necessitated by increased power demands of new technologies within the device. The standard iPhone 17 Pro may feature a higher base storage option than its predecessor, which some analysts suggest could serve as a buffer against potential price increases.
Color options are also generating discussion, with rumors pointing towards the introduction of a Sky Blue hue for both Pro models.
According to Bloomberg’s Mark Gurman, Apple is likely to adhere to its established launch timeframe, revealing the new iPhones during the week following Labor Day in early September 2025. Pre-orders are expected shortly after the announcement, followed by retail availability approximately one week later. This traditional release pattern may be disrupted starting in 2026, when Apple reportedly intends to split iPhone launches—maintaining the fall schedule for Pro models while releasing standard versions in the spring.
The introduction of new U.S. tariffs has created uncertainty regarding pricing. Consequently, historical pricing data offers limited predictive value. While the iPhone 16 range debuted at comparable price points to its predecessor, it remains difficult to forecast costs definitively for the upcoming iPhone 17 Pro models and their counterparts.
Design-wise, sources suggest a move away from the titanium frame utilized in recent Pro iPhones toward a mixed aluminum and glass construction intended to enhance durability while preserving wireless charging capabilities. The top portion of the device may feature aluminum, while the lower section incorporates glass. Additionally, reports indicate a substantial redesign of the camera module, potentially adopting a larger rectangular bump reminiscent of Google Pixel handsets. A leaked rendering illustrates this potential aesthetic shift.
